10 Tools To Give Your Instagram Campaign a Boost by @albertcostill

Did you hear the big news? Instagram recently unveiled several new features that are making its users all giddy. For those uninitiated, Instagram finally updated its system so that users can edit captions on their posts – previously this was a head scratching limitation. As the press release states, “a typo shouldn’t get in the way” of capturing your favorite moments. The other update was improvements to the Explore page which now features a ‘Photos’ tab and a ‘People tab. This will make it easier for you to find the accounts that you think are more interesting or relevant. Even without […]

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10 Tips for Writing Effective LinkedIn Inmails by @AltafGilani

LinkedIn has proved itself an incredible resource for B2B companies. For sales professionals, Sales Navigator is the “go-to” tool as it allows to search, identify and connect with prospects through LinkedIn inmails. Inmail is a messaging system through which you can email your lead without actually knowing their email id. According to LinkedIn, responses to inmails are guaranteed, as they are directly sent to your lead’s inbox. In case you don’t get a reply to your inmail within seven days, LinkedIn will return inmail credit to your account. You can avail benefits of Sales Navigator free for one month, after which […]

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The One Big Mistake Businesses Make With Content Marketing: An Interview With Jordan Kasteler by @brentcsutoras

A big thanks to our Pubcon 2014 sponsor, LinkResearchTools, your off-page SEO toolkit. Link Detox: Recover – Protect – Build. At Pubcon 2014 in Las Vegas, I had the opportunity to sit down and talk with Jordan Kasteler of Red Door Interactive about content marketing. What’s really important right now in the world of content marketing, and what should people be focused on going forward? These are some of the questions I get his unique insight on the video below: Content Marketing Today: An Interview With Jordan Kasteler Here are some key takeaways from the video: Content marketing has been […]

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New #MarketingNerds Podcast: Taking Over a Social Media Account with Ashley Ward by @murraynewlands

In this podcast recorded at Pubcon Las Vegas 2014, I had the chance to sit down with Ashley Ward. She digs into what it takes to take over and manage a new social media account. In this episode of Marketing Nerds, we cover: What things you should take advantage of to boost social media engagement online. Facebook ads as well as other ads that can help businesses, and how to use them. Dig into tactics: what works in the social media world. Help your client define their market. Who they want to engage with online as well as what message […]

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How to Find Niche Questions That Can Inspire Your Writing by @seosmarty

As writers and content marketers, we are expected to be a veritable fountain of unending creativity. Every second we are awake we are supposed to be pumping out ideas like they are going out of style. And we might wish that to be true, but fact of the matter is we tend to get more tapped out than anyone. Writer’s block can hit whether you are a creative writer, or a technical one. Trying to come up with topics for a blog, as an example, can be really difficult. After all, you constantly have to come up with new ideas, or […]

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Not Happy With Your YouTube URL? Now You Can Change It by @mattsouthern

When you first joined YouTube it’s possible you picked a URL that isn’t quite in line with what you have built your brand into today. Previously you could have started a new account with a URL that’s more befitting of your brand, but who wants to go through the effort of starting a whole new channel, especially after you have acquired a number of subscribers. Now there’s an easier way to get a new custom URL without having to undo all the work you have done to build your following on YouTube. The company states that starting this week it […]

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Inside The World Of Marketing Agencies: Interviews With Three Experts by @johnrampton

A big thanks to our Pubcon 2014 sponsor, LinkResearchTools, your off-page SEO toolkit. Link Detox: Recover – Protect – Build. At Pubcon 2014 in Las Vegas, I had the opportunity to catch up with three experts on marketing agencies: James Loomstein of Digital Space Consulting, Adam Proehl of NordicClick, and Joelle Blaikie of Chatter Block. These experts provide a rare look inside the world of marketing agencies. What tactics are they focusing on right now? What can an aspiring marketing professional do to prepare themselves for working at an agency? Those are just some of the questions I get their […]

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