The Internet Corporation for Assigned Names and Numbers (ICANN) has expanded access to top-level domains, meaning domain extensions like .photography, .expert and .pizza are now available for the taking. This creates an opportunity for brands who wish to create a more identifiable online presence, but have not yet been able to secure an ideal domain name. The traditional .com domain space is super saturated, leaving little opportunity for new businesses to get the domain name of their choice without paying exorbitant fees. According to Verisign, which manages .com websites, 115.6 million of the 288 million domains registered across the globe […]
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