#SEJThinkTank Recap: Why Nostalgia Marketing Works by @dantosz

On June 3rd, 2015, the SEJ Marketing ThinkTank webinar series was joined by Kelsey Jones, the Executive Editor of SEJ, for an insightful presentation about retro marketing and how brands are using the style to stand out in a sea of content. Kelsey’s 40 minute presentation was followed by a short Q&A session, where attendees were able to ask questions about what works (and what doesn’t) in nostalgic marketing campaigns. Her presentation covered what nostalgia marketing is, why it is so effective, and also included several examples of several brands that are doing it right. Top examples included Coke bringing back Surge […]

The post #SEJThinkTank Recap: Why Nostalgia Marketing Works by @dantosz appeared first on Search Engine Journal.

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