This week, Google announced at its I/O developer conference that it is working on a messaging app called Allo. This left many to wonder what would become of its current messaging app Hangouts. The company has now stated it will continue to work on both apps even ever the launch of Allo. Hangouts will continue to exist after Allo launches, despite the fact that Allo could potentially cannibalize the audience who uses Hangouts. On the other hand, Allo could help Google reach an entirely new audience – such as those who use messaging apps like Facebook’s Messenger, WhatsApp, and Apple’s […]
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