When AMP was first introduced, one of the promises Google made to content publishers was that they would be able to sell and distribute their own ads on AMP pages and keep the revenue made from those ads. Those who have seen AMP pages in search results can attest to the fact that they certainly load pages much faster than their non-AMP counterparts – but do they generate as much revenue? One study set out to review the progress made so far to see how ads on AMP are performing. “We compared ad performance on AMP and non-AMP mobile pages […]
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