Your content has an expiration date. In general, 95 percent of the content you create will get most of its traffic within the first two to three days of publishing. Content can become “old” within just a few weeks in some industries, while some types of content may continue to drive solid traffic for anywhere from 3-5 years before, inevitably, you’ll see diminishing returns. With old content, you’ll eventually have a choice: you can either remove or update it. Here are 10 smart reasons why you should update that older content. 1. Your CTR Is Terrible Head into the Google […]
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